10 CASE STUDIES
Six own brands competing for the same budget. I made them compete on return instead of on volume.
The full 2024 sales and marketing strategy, approved by the board. +8% across every category.
An in-and-out dessert built from consumer comments. +24% net sales and two international awards.
A take-home dessert line run end to end, and the dairy gap nobody had costed.
Owned the P&L across five marketplaces and built the forecasting system the launches ran on.
Fugu sells the program. I built and operate the machine that delivers it, for 1,500+ people.
Month-end was a shoebox of receipts in four currencies. I built the app that replaced it.
Six and a half programmes of participants asking the same twenty questions. It answers, but only after it knows who is asking.
1,600+ people reached, a fifth of them with a question. Every one got an answer, and none of them was sent unread.
Three days, 34 people and hundreds of events. The import path has no AI in it, on purpose.